September 4, 2019

SEO for Startups: Part 2


SEO for Startups and Small Businesses

For entrepreneurs, SEO is a central part of building a successful startup from the ground up. Research has proven this fact but many founders ignore this low cost, high reward business strategy.
A Search Engine Optimization (SEO) strategy is a powerful tool for any startup and can be accomplished at a modest cost. 
Here are some key reasons why SEO needs to be a priority for every business owner and entrepreneur.

1. It’s free.
SEO can be free, along with many of the tools necessary to use it, like Google Analytics and Google Search Console.
With Google Analytics, it’s possible to see what users are doing on a website or platform. Google Search Console shows a founder exactly what was searched and how visitors landed there. Broken links or 404s, which are bad for SEO health, can also be identified.
For businesses looking for professional help, there are also ways to keep costs low when choosing your next SEO firm.
2. SEO helps startups make informed business decisions.
The same data that helps a founder understand customer behavior can be used for other critical startup actions. The information can be applied to an overall business strategy to shape the decisions a founder makes, leading to successful launch and growth stages.
Once you figure out the consumer, you can decide how to convert them. Then you can vertically integrate that by creating specific funnels geared toward those specific users.
For example, you can say, “my user is a 24-year-old male who typically lives in this part of the country.” Then you can create content specifically geared toward that particular user.
3. SEO data can also inform other business decisions.
If one keyword is doing really well, then you can create other keywords off of that which aren't searched as much. Or, there might be other long-tail keywords which you can also drive other traffic for greater conversions.

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