August 21, 2019

SEO for Startups: Part 1


For entrepreneurs, SEO is a central part of building a successful startup from the ground up. Research has proven this fact but many founders ignore this low cost, high reward business strategy.
A Search Engine Optimization (SEO) strategy is a powerful tool for any startup and can be accomplished at a modest cost. 
Here are some key reasons why SEO needs to be a priority for every business owner and entrepreneur.

1. SEO delivers customer behavior data to startups.
SEO uncovers significant data. The more search engine optimization research a startup does, the more data they have about what potential customers are searching for.
When a founder is just beginning their business, they don’t have much data about their audience. SEO helps accumulate that data over time. They can continue to benefit from it long after they’ve launched their business.
Some of the best SEO tools to help you rank higher in Google have free trial versions. Startups can see which words their target customer audience is using to conduct searches. A founder can also conduct their own Google search and input words that pertain to their business.
From there, Google will auto-fill those terms based on how often people search for those words.

2. SEO results in higher traffic and conversions.
SEO helps startups get traffic that can yield conversions and revenue.
Instead of spending money on social media advertising and other marketing tactics, building out SEO and staying current with Google's best practices is a great first step.
Maybe you’re installing a product or you're a publisher and you're trying to get impressions. If you can rank particular keywords that don't have high searches then you can start driving organic traffic.
It’s been proven that organic traffic, traffic that comes from a search like on Google, converts 400% better than any other type of traffic besides email marketing.

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